HE RUNS DOWNFIELD every bit if traveling on grooves. He reaches full speed within two strides, his feet like stones skipping across a flat lake, his hips swerving in and out of cuts without betraying his intent. Vikings receiver Justin Jefferson is a storm that feels far abroad until information technology's suddenly overhead. Defenders must feel like they're trying to cover a cloud.

There's a give-and-take for the way Jefferson moves on a football game field, and it'southward a discussion that isn't normally associated with a sport that revels in its brutality. But scout this human being long enough -- the edge-of-a-cliff stops, the strides unchanging even as the ball nears, the head remaining on the same apartment airplane through his road -- and only one word spreads its arms wide enough to capture the nature of the experience: elegant.

Watching him run is similar thumbing through a flipbook. The 9-ii Vikings are running away with the NFC North, and Jefferson is on his manner to breaking or at least challenging several NFL milestones. He'due south already the all-time leader in receiving yards for the first three seasons, and with 1,232 yards through 11 games, he's got an outside shot at becoming the league's first 2,000-yard receiver. He was the beginning to amass 3,000 yards in his showtime ii seasons, and he and Michael Thomas share the tape for well-nigh receptions (196) in the outset 2 seasons of an NFL career. Just the statistics are just a litany of the mundane. They ignore the visceral moments, the fashion the middle is drawn to the electric, defibrillator-paddle jolt of his talents.

"Justin, man: He but different," says his older brother Rickey, 1 of three Jefferson brothers who played at LSU. "He low-central defies the laws of physics."

Any endeavor to get Justin to explicate what he does or how he does it elicits laughter, or more precisely, giggles. He talks almost bulldoze and hard piece of work and how he's always been doubted and dismissed as the fiddling blood brother in the family. He'south 23, and in many ways, an former soul, in other ways, notwithstanding a kid. He sometimes misses his Thursday appointment with the local media because he has to leave the do facility to go domicile and let his dogs out of his condo. The excuse is so disarming nobody bothers to complain. When he laughs, and information technology is frequently, he has an endearing habit of leaning forward and ducking his head, as if trying to go closer to the joke.

"He has such a genuineness to him," says commencement-year Vikings head coach Kevin O'Connell. "When you engage with him it's always reciprocated. He'southward got that great smile and that charismatic personality that all his teammates really love and respect. Merely, like every smashing thespian, when they step between the lines there's something inside them that comes out."

It'south impossible to identify the all-time receivers in the NFL past physical characteristics. They're all fast and strong and agile. The all-time operate on a unlike frequency, ane only they can hear. Jefferson, who flatly states he believes he is the best receiver in the league, says what separates him is his ability to make a play from anywhere -- slot, wide, either side of the field -- even when double- or triple-teamed.

To farther define that power, I asked legendary receiver autobus Jerry Sullivan, 78, who became Jefferson'southward mentor and personal coach afterward working equally a consultant and offensive analyst during Jefferson'southward first two seasons at LSU. Sullivan spent more than 25 years in the NFL coaching some of the all-time ever, including Isaac Bruce and Larry Fitzgerald. He should know.

"Well, I've got a word for you," Sullivan says.

A few seconds pass; I fear we've been disconnected.

"Sudden," he says, loudly. "The word for Justin is sudden."

It'due south a nebulous concept, but y'all've seen the catch, right? We've all seen the catch. It's been replayed and retweeted and re-examined and then many times information technology'southward burned into the retinas. It's November 13 against the Bills, quaternary and 18, the Vikings down past four with 2 minutes left, and Kirk Cousins does the but responsible affair: He throws the ball in the general vicinity of Jefferson.

"The crazy thing is, nosotros've talked about this, bro," Rickey Jefferson says. "We've talked virtually him having that defining-moment take hold of. Before every flavour nosotros talk about information technology. He'd say, 'I got to become that ane-handed catch.' And I'd say, 'Yeah, yous got to become that grab that defines you. There's no way yous shouldn't.'"

Cousins' laissez passer was overthrown, a desperate heave headed straight for Buffalo defensive back Cam Lewis. Simply Jefferson was close enough to effort, so he leaped astern, his body nearly horizontal. He swam astern in midair, his right paw on the meat of the brawl, and pulled it out of Lewis's hands. When the play untangled, Jefferson rolled off the ground with the ball, the only man alive who didn't seem astonished.

"It's like verse," Rickey says. "Fourth and xviii - the significance of that beingness his number. Against a Super Bowl team, game on the line. At that moment, he establishes himself as the best receiver in the NFL. I can say that, and I'd similar him to be every bit apprehensive as possible, simply you've got to know who y'all are."

The catch was suddenness in summary form. A human being feat that seemed impossible seconds earlier no longer was, and we were left to clear room for what was previously unimaginable. There'southward something profound about seeing art emerge from anarchy. It's the reason nosotros watch, for those moments of clarity, of dazzler, of a human body doing something it's not supposed to be able to do.


ONE OF THE offset assignments O'Connell gave himself after becoming head passenger vehicle of the Vikings was to introduce himself to Jefferson. In preparation for his interview, he watched hours of Jefferson record and grew more than and more eager to coach him. Following O'Connell'due south introductory press conference, he and Jefferson met via video telephone call, and Jefferson eventually got around to request the question that burns in his soul:

"So: How does Cooper Kupp become then open up?"

O'Connell, who coached Kupp for two seasons as the Rams' offensive coordinator, could barely contain his excitement. Coaches honey this kind of question, the style information technology conveys so many attributes: drive, competitiveness, football savvy. And -- allow's not forget this: the way it acknowledges the double-decker'south function in making great players even greater.

"Do you want the real answer?" O'Connell asked. When Jefferson said he did, O'Connell said, "He's able to line up and play any spot on the field. He knows exactly what to do in any concept nosotros telephone call -- non but what to do, but how to apply pressure level to the defense."

"I want to practice that, likewise," Jefferson said.

"It'southward going to take a lot of work, and a lot of time," O'Connell said. "Information technology'southward going to take a delivery to learning things much differently than nearly 10 receivers do."

O'Connell finishes telling this story and anticipates the next question before it's asked.

"How has it worked out?" he asks. "He'south embraced it all. He's such a unique role player, and he realizes the possibilities are countless. I autobus Justin possibly harder than anyone on the team, because of how engaging he is and the expectations he has for himself. But he'due south dissimilar, and y'all have to coach him differently because of that. Yous have to exist careful not to overcoach him -- that could lead to him beingness more rigid or boxed in. Yous want him to have the freedom to do the unique things he tin can do."

Jefferson peppers our conversation with glowing references to O'Connell. Information technology's KO this and KO that. O'Connell looks down sheepishly and says, "I'k the aforementioned. I admittedly love him. He's i of my favorites of anyone I've been around." Jefferson played his first 2 seasons for noted martinet Mike Zimmer, a man Jefferson admires merely says, "Zim was an older coach so he didn't believe in connecting with his players and having a relationship. KO'southward different. He'south younger, and he was a histrion, and he understands how a season should become."

O'Connell'due south approach immediately diverged from Zimmer's. During grooming campsite, O'Connell invited Jefferson to his office for a conversation, which is how he learned that Justin Jefferson -- top 5 receiver in the NFL, two-time Pro Bowler, most popular Viking past far -- had not just never been to the caput coach's office but didn't have any idea where it was.

Presented with this, O'Connell fidgets a little and coughs out a mirthless laugh. "The first time I invited him, I might have had to requite him directions," he says. Jefferson says, "Yeah, I didn't know where the office was. It's crazy."

The Vikings' facility is, to exist somewhat fair to Zimmer, a sprawling tangle of glass and steel with no discernible catamenia. Even the simplest route entails treks down tall glass hallways and up vast staircases and through at least two security doors. In that location appears to be no direct route to anything, and navigating it without an experienced guide feels like it could result in the demand for an extraction unit. Mayhap, in Zimmer'due south estimation, Jefferson was considered too valuable to risk the journeying.

But Zimmer was a huge proponent of defense and an equally huge opponent of frivolity, in all its insidious forms: locker-room music, locker-room games, pretty much anything that took place outside the parameters of football and the preparation for football. Fun was something you did on your own time. O'Connell is 37, decidedly New School, and he sees no benefit in adding tension to the unavoidable drudgery of a 17-game season. At that place'southward music at exercise and in the locker room, and he describes his philosophy like this: "We try to emphasize the positive aspects of getting to come to piece of work every day, and I want everyone to know I'thousand in it with them."

Jefferson is, to exist honest, a fleck boring in a way that coaches and teammates beloved. "He likes ball, and he likes being around his family," Sullivan says. "I tell people if you lot call Justin at eleven o'clock at nighttime and say, 'Nosotros're going to play some touch football,' he'd say, 'I'll be right there.'" Rickey, a flake more colorfully, says, "That'due south our life -- ballin'. That's e'er been our life. We talk ball. We alive ball. That'due south us." During the Vikings' cheerio week in late October, Justin, his oldest blood brother, Jordan, and I sat in the swanky Soho Business firm West Hollywood, with swells making deals all around united states of america, the heat emanating through the windows, everything out there - Hollywood and Beverly Hills in the foreground, the skyline of Los Angeles and the Pacific Ocean and the rest of the entire world in the groundwork. It seemed to serve as some sort of metaphor for what lay alee for Justin.

He wore sweats, pristine Jordans and a diamond necklace with a big plane pendant. (His nickname: Jets.) He smiled a lot and ate two entrees hunching hard toward the table and laughing at the idea of a Soho Business firm opening in his hometown of St. Rose, Louisiana. When I ask him the agenda for his Fifty.A. trip -- lining up concern, mayhap, or meeting with representatives from his growing list of national endorsement deals -- he says, "Nah, none of that. Just hither to get some sunday."

There is Justin, the guy who lives with his brother and heads home at dejeuner to let his dogs out, and there is Jets, the grill-wearing, trip the light fantastic-creating entertainer whose sway on the culture is evident every fourth dimension a 12-year-old hits the Griddy after making a free throw or acing a test. There are 2 entities, public and private, and it strikes me every bit beingness the difference between a face on a screen and a human beingness in the world.


JUSTIN JEFFERSON STAYED in bed and cried on the morning of signing twenty-four hour period of his senior year at Destrehan High School. "One of the toughest days of my life," he says. He tin be found in the photographs of ii other signing days, Jordan'southward and Rickey'southward, standing in the groundwork, beaming. For his own, he stayed home.

Justin was not a coveted recruit; ESPN at one point had him every bit a zero-star prospect, and one site ranked him as the 308th-best receiver in his graduating class. Just like much of the recruiting world, the stars and rankings are misleading. They're based largely on scholarship offers, and Justin'due south academic issues stemming from a lost freshman year fabricated him ineligible to sign until he qualified academically, or as he puts information technology, "I had to get my books direct."

He had offers from Nicholls State, University of Louisiana and Tulane, and ane promise from Ed Orgeron at LSU. "Autobus O got a feel for who he is," Jordan Jefferson says. "You have two brothers who played in the program, we know you can play and we're merely waiting on you lot." Orgeron held a scholarship, and Justin spent the summer boosting his grades -- "I fifty-fifty had to accept French," he says -- under his mother's watchful eye. "Stressful," Elaine says of that time. "Very stressful."

Justin sees information technology, from his electric current viewpoint, as karmic. "Who knows if I would have gone to LSU if I had my grades right?" he asks. "I didn't go into the 'Oh, my brothers went to LSU so I'chiliad going to LSU.' I wanted to become to a school that was all-time for me. If I had that GPA and got all of those big offers, who knows if I would have gone to LSU? That's why I feel God planned it to make me who I am today."

He arrived on the do field in Baton Rouge three days into fall practice, nigh viii weeks after the other scholarship freshman, with no idea of where to be simply a ferocious desire to become there as fast as possible. "Running around trying to do the right thing," Sullivan says, "but having no thought where to go." He wore No. 32 and weighed about 175 pounds. Many of his teammates and some of the LSU coaches causeless he was a walk-on. Something about Jefferson caught Sullivan's eye, though, and he turned to another motorcoach and said, "Yous see that child right there? He's got something. He could be actually skilful."

The double-decker, surprised, asked Sullivan how he knew.

"He's got what you look for," Sullivan said. "He cuts with the same fluidity he runs with. His feet don't get choppy at the end of the route. It always looks the same."

Sensing the coach remained unconvinced, Sullivan said, "And when y'all've been at it for 25 years, you just know."

Following that get-go do, Sullivan put an arm around Jefferson and said, "You don't know who I am, but if you work at this, y'all've got a chance to be really good."

John and Elaine had dropped Justin off on campus that morning, and after that first practice John chosen Justin to meet how it went. He sensed the excitement in his son's voice the moment he picked upwards.

"Dad, this quondam, gray-haired guy pulled me bated and told me I've got 'it'," Justin said. "He said if I piece of work difficult and go on my head direct, I'll be out in 3 years."

Jefferson didn't catch a pass as a freshman, only he caught 165 of them over the next two seasons and won a national championship in 2019. Sullivan's prophecy came true.

"We never would have dreamed he would blow upwards into what he did," says Greg Boyne, who coached all three Jeffersons as the offensive coordinator at Destrehan High School. "When he went to LSU, we were just hoping he'd become on the field. And then after a while we realized, 'Damn, little Justin's pretty good.'"


SUMMER HAS RUN away to hide, seeming to drag fall abroad with it, and the temperature hovers around freezing as the sun begins to drop on an early November day in Minneapolis. Cameras rolling, Justin and Jordan play catch in a parking lot after the Cover Story photograph shoot, tossing the brawl slowly, from virtually 30 feet apart. The moment admittedly lacks certain organic elements, only at that place'due south an ease between the two that makes the simple act of throwing and catching a football feel almost sacramental.

This is their bond, their language, something Justin has been doing as long as he's had memories. He and Jordan and Rickey in the vacant lot adjacent door to their home in St. Rose, their father John either participating or sitting in a lawn chair watching with their mother Elaine, the boys throwing the ball and arguing and laughing. ("Every time nosotros'd play and he'd lose -- man, you talk about crying," Rickey says. "Not that he'southward a crybaby; he just really likes to win.") They think Justin at 2 years one-time trying over and over to throw a tennis ball over the house; Justin at 2, shooting on a ten-human foot hoop and going through layup lines at Jordan's AAU games; Justin at 4 first to head over to the lot, just him and his football, running routes, throwing passes to himself, his own play-by-play the soundtrack to his babyhood. Eventually Jordan was the starting quarterback at LSU, Rickey was a high school star on his way to becoming a starting safety at LSU, and Justin was an elementary-schoolhouse Pee Wee phenom on his mode to something bigger than all of them.

"I recall my hands used to be stinging in hurting, just from trying to catch the ball," Justin says. "I used to stand similar xv, 20 yards away, and that junk used to injure so much."

"Simply you used to catch it," Jordan says. "Hand-middle coordination. Nice grip on the ball. And like we always said, 'If you can catch this ball..."

Justin joins in, deepening his voice to mimic his older brother and terminate the mantra. "...you can catch any brawl in the land."

They both laugh, Justin more eagerly than Jordan.

"How old were you?" Justin asks.

"Eighteen, xix, 20," Jordan says. Left unsaid: and the starting quarterback at LSU.

"I was 8, 9, ten," Justin says, laughing like it'due south the first fourth dimension information technology's occurred to him.

"In that location was a big difference," Jordan says, "merely like Mom always said, 'You gotta look after each other.'"

I ask Jordan if he and Rickey ever went easy on Justin, and the look he gives me immediately makes me want to take it back.

"Never," he says. "He wasn't going to become better if we went easy on him."

They understand the preciousness of the souvenir, and the need to foster it. Jordan lives with Justin in Minneapolis; Rickey runs much of the concern side; John and Elaine travel to nearly every game. The brothers haven't been where Justin is, but they've been shut enough to see it and dream it, which makes them intent on protecting information technology.

"We all played a pregnant function in the development of the others," Rickey says. "Jordan was good, and then there were whispers, 'Y'all know, Rickey'due south going to be good, as well,' and and then with Justin people said, 'He might be the all-time of them all.' Equally a family, we're more of an empire than an entourage, and ain't nobody jealous well-nigh nobody. I'm sorry to have to say it like that, merely I become passionate. The bail nosotros have? You can't break that. Other people shining doesn't dim our light."

Both Hashemite kingdom of jordan and Rickey know how withering the spotlight tin exist. Beginning in his concluding yr at LSU, where he started 32 games at quarterback, Jordan was jailed iii times in 14 months on misdemeanor charges of simple battery and marijuana possession. During his senior twelvemonth at Destrehan, days before signing with LSU, Rickey pleaded guilty to a misdemeanor charge of resisting arrest after an meet with police at a Mardi Gras parade in Metairie.

"I'm sure you've Googled us," Rickey says. "Y'all encounter what nosotros went through, but what y'all get through is non who you are. We had some tough times as a family unit. We had to get through the public perception and stand up tight as a family unit. We withstood the exam, and Justin learned from those tense times, too."


RICKEY JEFFERSON WAS in Trader Joe's near his home in Las Vegas a few weeks ago, pushing a cart through the shop with his xviii-calendar month-old son Isaiah in the baby seat. He turned into the frozen-food aisle and stopped. Upwards ahead was a mom and her two young sons. The older 1, probably age 8 or 9, was hitting the Griddy. Or, hitting something shut enough to the Griddy that Rickey recognized it as Griddy-adjacent.

"I mean, he'southward trying, I'll give him that," Rickey says. "I'd say his Griddy looked like a mixture of Kirk Cousins and some large O-lineman."

Justin fabricated the Griddy famous his last year at LSU, when his mother suggested he give the fans a little entertainment afterward a score. He adopted the dance invented by Allen Davis -- a friend of LSU teammate Ja'Marr Chase -- as his touchdown celebration, and now not only is the logo trademarked (Davis and Justin share in the rewards) but the trip the light fantastic toe is everywhere, in all its forms. "I knew from the first it was unique and something nobody else does," Justin says, "but I didn't expect to see every kid in the earth to first hitting the Griddy."

And then, here was Rickey, the blood brother of the homo who turned a goofy trip the light fantastic into a worldwide phenomenon, walking upward to this child with a welcoming smile saying, "Hey my man, this is how you do it."

In full view of the pork shumai and the iii-cheese pizzas, Rickey tapped his heels and swung his arms and threw up the B's. He resisted the temptation to reveal his brother's role in making this special moment possible.

"I don't go around boasting," Rickey says, laughing. "It's not about me. I just wanted to assistance."


THE LOT Adjacent door to the Jeffersons' house in St. Rose is roughly 170 feet forepart to dorsum and 70 feet side to side, and for the longest fourth dimension it was one of the merely undeveloped parcels in a placidity and peaceful neighborhood inside eyeshot of a levee warding off the Mississippi. The lot was the scene of years of trigger-happy competition, an almost-necessary spillover for three boys whose age difference -- Hashemite kingdom of jordan is four years older than Rickey, Rickey five years older than Justin -- managed to stoke the flame. The family was then competitive that Rickey says, "I didn't beat my dad in basketball till I was nineteen, and we're talking virtually a dude who had a hip replacement. He was ultra-competitive, and he might take called that foul late in the game that he wouldn't have called before."

John is a salesman for an industrial supply company, Elaine an administrator in the St. Charles Parish Sheriff'due south Function. They'll keep working until they've earned their pensions, John tells me, "because nosotros've earned it." There's a welcoming vibe coming from every precinct of this family, part of that empire-not-entourage thing Rickey references. Sullivan says, "A lot of families look at it like their transport has come up in. John and Elaine have only rejoiced in the fact that he'south making it. Justin bought his mom a auto and she cried. She didn't ask for it."

Later all of the boys moved out of the business firm, John -- a former higher basketball player who however carries himself with the ease of an ex-athlete -- asked the owner of the lot next door if he could purchase it, non equally an investment or a edifice site but as a sort of shrine to his sons, and a tribute to the years of service that ground gave to his family unit. "There's a lot of our history on that lot," John says. "I asked him, did he want to sell it? We spent a lot of time on this lot."

This is the spot where Jordan started spinning the brawl in manner few petty kids can. It's where Justin'southward hands took a chirapsia, where Rickey the center human being -- head on a swivel -- competed and fought and argued with brothers both younger and older. It's where they'd observe Justin whenever they couldn't find him, and where John issued the family-famous words, "Bro, y'all need some work," the showtime time he took Justin out here to run routes when the coaches at Destrehan High switched him from quarterback to receiver.

The owner of the lot took a few months to think about information technology before telling John he had decided to build on it. Now the neighbor'south house is near finished; John and Elaine walk behind the house explaining what it looked like when they were raising their sons here; John points to where Hashemite kingdom of jordan would stand with the football, directing his two younger brothers. And over hither is where Justin would throw the football to himself while his brothers looked out the window and shook their heads.

Then much of their lives played out on this clay below their feet. It's all unspooling in their minds. They remember the chaos of the three-game weekends: Justin's Pee Wee games; Rickey's high school games; Jordan's LSU games. Information technology'due south been several years, simply they still run across it all, correct there in the clay of the nextdoor lot. "A lot of practiced memories," Elaine says quietly. They go silent. Finally, John says, "I'm glad we had it for the time we did." He shrugs and walks dorsum to the house. He'll be on a plane tomorrow. His son's got a game.


Video producer: Sandarvis Duffie; Video editor: Tawney Luna. Art Direction past Cornel Beard. Wardrobe styling by Chanelle Whimper and Darnell Booker; training past Robb Kelly. Look 1: Jacket by Rhude, turtleneck by H&M, pants past Amiri and shoes by Louis Vuitton; Look 2: Jacket by Zara, jeans by Abercrombie & Fitch, shoes by Louis Vuitton; Look iii: Jacket by Saint Michael, sweats past Gallery and shoes by Dior. Accessories: bondage and grill by Leo Khusro; bracelets by Lakeside Diamond; glasses by Oakley and Louis Vuitton. Furniture courtesy Blu Dot.