brooklyn and bailey skin care
Twins Brooklyn and Bailey McKnight have been on social media since they were 14 years old, "when cat videos were the only thing on YouTube," says Bailey, now 22. Baylor grads with entrepreneurship degrees, the TikTok sensations broke into the dazzler industry in 2018 with the launch of their Lash Next Door Mascara, which is still on the market, and they also have a wearable line. "Nosotros've grown up on the net," adds Brooklyn. "We've developed this large-sister type relationship with our audience, giving communication on everything from braces and contacts to skin intendance."
The sisters' new fifteen-slice skin-care line, ITK (it stands for "in the know," if you weren't in the know), launches today and has been in the works for well-nigh two years. Here, the twins and business organization partners give u.s. the scoop on everything from the unique packaging to their favorite products for fighting acne and dull skin.
What inspired you to become down the skin-care path rather than building out your makeup line?
"We both share a actually big passion for skin care," says Brooklyn. "We've both been on a skin-care journey for a long time, and it started when nosotros were 12. We were both struggling with acne, went to the dermatologist and started taking prescription medication. Information technology worked for a while, just we wanted to find an easier and more accessible solution, specially for our Gen-Z audience."
"And, because we do have an audience, we were actually able to poll them for what they were looking for," adds Bailey. "At the fourth dimension we weren't telling them that we were developing a skin-care line, merely we asked them questions like which pare-care products they used, what their favorites were, what bottle textures they preferred, what colors they preferred, etc., without them knowing they were inadvertently helping us create our make. It was really fun to create almost like a user-generated product line where our community was able to accept an opinion and we could do some crowd-sourcing."
What makes it stand out from everything else on the market?
"We experience like it fills a hole in the skin-care realm where most clean products are a piddling bit more on the expensive side, and we really wanted our formulations to be extremely make clean, but also accessible for everyone," Brooklyn says, noting that the line is all $xv or less, and contains everything from cleansers and pimple patches to vitamin supplements for inside-out pare health, also. "Nosotros too wanted the packaging to be really pretty and something you lot could put on your shelf and non be aback. All of the fundamental ingredients are besides listed on each bottle considering we wanted there to be full transparency with ingredients and formulations. Nosotros accept a listing of all the things we're costless of, including parabens, sulfates and constructed fragrance. We're as well vegan, cruelty-complimentary and dermatologist-tested, and our bottles and boxes are recyclable—and that's just scraping the surface. We accept a beautiful, huge clean list of ingredients nosotros don't use. We match the clean standards for Ulta and Sephora, as well as Walmart, which is the retailer we're in.
We also created a small group called the ITK Crew so we could test the products on various peel tones and types, which was of import to us. We posted an application on our social media and said, 'Utilize if you lot want to be part of a secret project,' and we had around 10,000 submissions. We narrowed information technology down to 20 people, who then helped us exam our formulas then we could tweak things every bit nosotros went. They're likewise going to be part of some of the marketing campaign when nosotros launch."
I heard at that place's as well a cool tech component to your packaging, too. Tell me more.
"Yes, some other fun chemical element of ITK is that we're implementing a technologically avant-garde side to it: We take QR codes on all of our bottles and boxes," says Bailey. "If you browse the box, information technology takes y'all to an in-store experience, where a three-D AR [augmented reality] version of the bottle pops upwards and yous can kind of play with information technology, and it too gives you recommendations for other products inside the line that y'all might be interested in purchasing based on that product. If you scan the code on the bottle, information technology takes you to an at-home experience with more data on central ingredients and benefits, and it's really fun and interactive. We're going to be doing a lot of education to help people learn how to build their skin-care routines using our products."
Which skin concerns are y'all both battling right now?
"My biggest skin concern is periodical breakouts, either hormonal or environmental, if I'm traveling a bunch," says Brooklyn. "1 of my favorite products to utilise is the Blemish Patches, which are little micro-dart patches that penetrate the blotch with some ingredients that really help a ton to arrive go away. I besides actually like the Tri-Acrid Toner. For me, information technology'south a good chemic combination that's gentle enough to use a couple times of week, but efficient enough to assistance with breakouts and congestion."
"I definitely take a mixture of dry out and oily peel, and it's ever hard for me to balance which products I should be using to accomplish fixing both of those things," Bailey says. "A become-to for me is our Milk-to-Cream Cleanser because it doesn't dry out out my skin only information technology gets rid of the oiliness. I use it every single day and I swear by it. Information technology's also fun to use because it starts out milky and so gets frothy—I love things that foam upwards. But, if I'm feeling like my skin is bogged downwardly or I have buildup, I use our Clay Color Changing Mask. It helps become rid of that buildup, but it's likewise really fun because it starts out white but turns pink as you apply it—a actually cute bubblegum pink. It'southward experiential and a actually neat formula. The night before I got married, I used the Tri-Acid Toner and the Dirt Mask to go that wedding ceremony glow, and they are truly 2 of my favorites."
Brooklyn, yous also recently got your aesthetician's license. Did you get that pedagogy to aid with your own product development?
"I always wanted to follow up school with a secondary program, and the aesthetician's plan was something I was interested in," she says. "And then when the opportunity presented itself for us to first a peel-intendance line, they kind of went manus in manus. So I don't want to say 1 came earlier the other, but they definitely complement each other perfectly. I take some more than in-depth groundwork on ingredients and formulas, and it was actually fun to utilize my noesis to the process equally we were developing everything. But, I retrieve that considering we're entrepreneurs and we accept a couple businesses, I don't know if I'd have time to start a whole aesthetics exercise. The power to employ it to product development is something I want to focus on right now. And as a side hobby, I do wax some of our office employees and give facials every once in a while."
Are you planning on launching anymore makeup?
"Pare care is definitely the focus for the side by side couple of years at least," Bailey says. "But, peel care tin can correlate with makeup, and then I wouldn't say never, simply that would be much in the time to come. We are starting with the nuts right at present and working our way up."
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Source: https://www.newbeauty.com/brooklyn-and-bailey-mcknights-skin-care-line-itk/
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